MCL has been involved with marketing automation solutions for the past over a decade.
The services include database synching to fetch necessary details. Time triggered automatic status updates and emailing with data merging from the database. Automatic mass emailing using templates and data merging. Also implemented mail list management including unsubscribing from lists. Some solutions also include automation and crawling for data gathering.
In most of our solutions, the workflow also involves automatic posting of the activity to a CRM such as SalesForce.
Besides our own emailing application, we have also used MailChimp, SES, SendGrid and ElasticEmail APIs for emailing.
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